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Joana Neves inherited her passion for hairdressing from her mother, who has been a hairdresser for more than 30 years.

However, being 'just another hairdresser' was not right for her, so she went to Murcia, in Spain to take the 3rd Degree of a Cutting and Coloring course at the Escuela La Egipcia.

In 2010, she returned to Portugal and started working with Carlos Gago an exquisite hairdresser and an ambassador for L'Oreal at Ilido Design Cabeleireiros.

In 2011 she won two national gold medals in the colour and cut category of the Portugal Skills Competition and another national gold medal in the creative hair up category of the Full Fashion Look Competition. She also participated in Wella's Trend Vision 2011.

In addition of working as a stylist and colourist, Joana plays an active roll working backstage at the international fashion week shows in London, Milan and Paris. Her resume boast some of the best names in the industry such as Chanel, Chanel Haute Couture, Dolce & Gabanna, Valentino, Miu Miu, Lanvin, Burberry, Burberry Porsum, Just Cavalli, Blumarine, Balmain, Jean Paul Gautier, Chloé among others. Throughout her journey she has also worked assisting the highest names of the hairdressing world, such as Guido Palau, Sam Mcknight, Neil Moodie, Syd Hayes, James Pecis, Chi Wong, Rudi Lewis and James Rowe...
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